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Enthusiasm around the dukan apps
Pathway to monetization using the Shopify playbook
Mar 9, 2021
Searching for differentiation
Slipping into the sea of sameness, insurgent brands need to dig deep to differentiate
Dec 4, 2020
Beginning of the end for direct distribution?
The backbone of CPG distribution seems to be a shaky wicket. eB2B operators are using the B2C e-commerce playbook to own retailers. Will this relationship replace direct distribution?
Jun 17, 2022
Sharing Insurgent Brand Hunt
Making it a little easy to discover new and upcoming insurgent brands
Nov 4, 2020
Most popular
Market map of 120+ insurgent brands in India
Lurking in the dark... store
1
Evolving GTM for insurgent brands Part 2
Evolving GTM for insurgent brands Part 1
Searching for differentiation
Brands setting up DTC in a jiffy, will it stick?
See all popular
New
Video-first Commerce and Content-first Commerce
Making a case for content-first distribution for brands
Oct 3, 2020
Evolving GTM for insurgent brands Part 2
Digitisation of general trade will level the playing field e-commerce way
Sep 2, 2020
Evolving GTM for insurgent brands Part 1
Digitisation of the kirana stores and the ongoing pandemic acting as a forcing function for innovation in the distribution
Aug 7, 2020
Market map of 120+ insurgent brands in India
A quick look at insurgent brands across 14 categories
Jul 1, 2020
Brands setting up DTC in a jiffy, will it stick?
Incumbents are executing fast, willing to collaborate with everyone - behaving more startup-like. The insurgent brands are playing catch-up!
Jun 5, 2020
Lurking in the dark... store
Kirana-tech is in fashion, and something ominously called dark stores is gaining popularity. Is this the Uber moment for grocery retail in India?
May 12, 2020
1
Mainstream goes DTC, a forced experiment
CPG mantra right now - Service, Service, Service!
Apr 13, 2020
Aisle Dispatch: March 2020
Lux, Lifebuoy loosing market share + COVID-19 a tipping point for local brands + few more stories on FMCG in India
Mar 17, 2020
See all
Most popular
Market map of 120+ insurgent brands in India
Lurking in the dark... store
1
Evolving GTM for insurgent brands Part 2
Evolving GTM for insurgent brands Part 1
Searching for differentiation
Brands setting up DTC in a jiffy, will it stick?
See all popular
Insurgent Brand News
Notes and views on insurgent brands and CPG in India
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Insurgent Brand News
Notes and views on insurgent brands and CPG in India
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