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Insurgent Brand News
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Enthusiasm around the dukan appsPathway to monetization using the Shopify playbook
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Searching for differentiationSlipping into the sea of sameness, insurgent brands need to dig deep to differentiate
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Sharing Insurgent Brand HuntMaking it a little easy to discover new and upcoming insurgent brands
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Video-first Commerce and Content-first CommerceMaking a case for content-first distribution for brands
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Evolving GTM for insurgent brands Part 2Digitisation of general trade will level the playing field e-commerce way
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Evolving GTM for insurgent brands Part 1Digitisation of the kirana stores and the ongoing pandemic acting as a forcing function for innovation in the distribution
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Market map of 120+ insurgent brands in IndiaA quick look at insurgent brands across 14 categories
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Brands setting up DTC in a jiffy, will it stick?Incumbents are executing fast, willing to collaborate with everyone - behaving more startup-like. The insurgent brands are playing catch-up!
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