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Pathway to monetization using the Shopify playbook
Slipping into the sea of sameness, insurgent brands need to dig deep to differentiate
The backbone of CPG distribution seems to be a shaky wicket. eB2B operators are using the B2C e-commerce playbook to own retailers. Will this relationship replace direct distribution?
Making it a little easy to discover new and upcoming insurgent brands

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Making a case for content-first distribution for brands
Digitisation of general trade will level the playing field e-commerce way
Digitisation of the kirana stores and the ongoing pandemic acting as a forcing function for innovation in the distribution
A quick look at insurgent brands across 14 categories
Incumbents are executing fast, willing to collaborate with everyone - behaving more startup-like. The insurgent brands are playing catch-up!
Kirana-tech is in fashion, and something ominously called dark stores is gaining popularity. Is this the Uber moment for grocery retail in India?
CPG mantra right now - Service, Service, Service!
Lux, Lifebuoy loosing market share + COVID-19 a tipping point for local brands + few more stories on FMCG in India
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Insurgent Brand News

Notes and views on insurgent brands and CPG in India

Insurgent Brand News

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