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Notes and views on insurgent brands and CPG in India
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Enthusiasm around the dukan apps
Pathway to monetization using the Shopify playbook
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Searching for differentiation
Slipping into the sea of sameness, insurgent brands need to dig deep to differentiate
Insurgent Brand News
Dec 4, 2020
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Sharing Insurgent Brand Hunt
Making it a little easy to discover new and upcoming insurgent brands
Insurgent Brand News
Nov 4, 2020
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Video-first Commerce and Content-first Commerce
Making a case for content-first distribution for brands
Insurgent Brand News
Oct 3, 2020
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Evolving GTM for insurgent brands Part 2
Digitisation of general trade will level the playing field e-commerce way
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Sep 2, 2020
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Evolving GTM for insurgent brands Part 1
Digitisation of the kirana stores and the ongoing pandemic acting as a forcing function for innovation in the distribution
Insurgent Brand News
Aug 7, 2020
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Market map of 120+ insurgent brands in India
A quick look at insurgent brands across 14 categories
Insurgent Brand News
Jul 1, 2020
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Brands setting up DTC in a jiffy, will it stick?
Incumbents are executing fast, willing to collaborate with everyone - behaving more startup-like. The insurgent brands are playing catch-up!
Insurgent Brand News
Jun 5, 2020
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