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Beginning of the end for direct distribution?
The backbone of CPG distribution seems to be a shaky wicket. eB2B operators are using the B2C e-commerce playbook to own retailers. Will this…
Jun 17, 2022
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Enthusiasm around the dukan apps
Pathway to monetization using the Shopify playbook
Mar 9, 2021
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Searching for differentiation
Slipping into the sea of sameness, insurgent brands need to dig deep to differentiate
Dec 4, 2020
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Market map of 120+ insurgent brands in India
Jul 1, 2020
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Market map of 120+ insurgent brands in India
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Lurking in the dark... store
May 12, 2020
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Lurking in the dark... store
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Evolving GTM for insurgent brands Part 2
Sep 2, 2020
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Evolving GTM for insurgent brands Part 1
Aug 7, 2020
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Searching for differentiation
Dec 4, 2020
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Searching for differentiation
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Sharing Insurgent Brand Hunt
Making it a little easy to discover new and upcoming insurgent brands
Nov 4, 2020
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Video-first Commerce and Content-first Commerce
Making a case for content-first distribution for brands
Oct 3, 2020
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Video-first Commerce and Content-first Commerce
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Evolving GTM for insurgent brands Part 2
Digitisation of general trade will level the playing field e-commerce way
Sep 2, 2020
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Evolving GTM for insurgent brands Part 1
Digitisation of the kirana stores and the ongoing pandemic acting as a forcing function for innovation in the distribution
Aug 7, 2020
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Market map of 120+ insurgent brands in India
A quick look at insurgent brands across 14 categories
Jul 1, 2020
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Brands setting up DTC in a jiffy, will it stick?
Incumbents are executing fast, willing to collaborate with everyone - behaving more startup-like. The insurgent brands are playing catch-up!
Jun 5, 2020
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Brands setting up DTC in a jiffy, will it stick?
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Lurking in the dark... store
Kirana-tech is in fashion, and something ominously called dark stores is gaining popularity. Is this the Uber moment for grocery retail in India?
May 12, 2020
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Notes and views on insurgent brands and CPG in India
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