Pathway to monetization using the Shopify playbook
Slipping into the sea of sameness, insurgent brands need to dig deep to differentiate
Making it a little easy to discover new and upcoming insurgent brands
Making a case for content-first distribution for brands
Digitisation of general trade will level the playing field e-commerce way
Digitisation of the kirana stores and the ongoing pandemic acting as a forcing function for innovation in the distribution
A quick look at insurgent brands across 14 categories
Incumbents are executing fast, willing to collaborate with everyone - behaving more startup-like. The insurgent brands are playing catch-up!
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