Exploring retail shelves is fun - new brands, innovative packaging, niche positioning. The newsletter is one way to shine the light on the insurgent brands, and emerging distribution channels.
That said, there is no good content on insurgent brands, or CPG for that matter - mostly funding news or profile pieces. IBN is an attempt to surface interesting trends and explore new ideas in the space🤞🏼.
[News]: Please checkout Insurgent Brand Hunt, a place to discover the hottest insurgent brands in India. IBH is still a raw property so suggestions are welcome.
[Last Update]: IBN has a permanent home at too insurgentbrandnews.com
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