Archive - Insurgent Brand News

Beginning of the end for direct distribution?

The backbone of CPG distribution seems to be a shaky wicket. eB2B operators are using the B2C e-commerce playbook to own retailers. Will this…

Jun 17, 2022 •

Insurgent Brand News

March 2021

Enthusiasm around the dukan apps

Pathway to monetization using the Shopify playbook

Mar 9, 2021 •

Insurgent Brand News

December 2020

Searching for differentiation

Slipping into the sea of sameness, insurgent brands need to dig deep to differentiate

Dec 4, 2020 •

Insurgent Brand News

November 2020

Sharing Insurgent Brand Hunt

Making it a little easy to discover new and upcoming insurgent brands

Nov 4, 2020 •

Insurgent Brand News

October 2020

Video-first Commerce and Content-first Commerce

Making a case for content-first distribution for brands

Oct 3, 2020 •

Insurgent Brand News

September 2020

Evolving GTM for insurgent brands Part 2

Digitisation of general trade will level the playing field e-commerce way

Sep 2, 2020 •

Insurgent Brand News

August 2020

Evolving GTM for insurgent brands Part 1

Digitisation of the kirana stores and the ongoing pandemic acting as a forcing function for innovation in the distribution

Aug 7, 2020 •

Insurgent Brand News

July 2020

Market map of 120+ insurgent brands in India

A quick look at insurgent brands across 14 categories

Jul 1, 2020 •

Insurgent Brand News

June 2020

Brands setting up DTC in a jiffy, will it stick?

Incumbents are executing fast, willing to collaborate with everyone - behaving more startup-like. The insurgent brands are playing catch-up!

Jun 5, 2020 •

Insurgent Brand News

May 2020

Lurking in the dark... store

Kirana-tech is in fashion, and something ominously called dark stores is gaining popularity. Is this the Uber moment for grocery retail in India?

May 12, 2020 •

Insurgent Brand News

April 2020

Mainstream goes DTC, a forced experiment

CPG mantra right now - Service, Service, Service!

Apr 13, 2020 •

Insurgent Brand News

March 2020

Aisle Dispatch: March 2020

Lux, Lifebuoy loosing market share + COVID-19 a tipping point for local brands + few more stories on FMCG in India

Mar 17, 2020 •

Insurgent Brand News

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