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Beginning of the end for direct distribution?
The backbone of CPG distribution seems to be a shaky wicket. eB2B operators are using the B2C e-commerce playbook to own retailers. Will this…
Jun 17, 2022
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Beginning of the end for direct distribution?
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March 2021
Enthusiasm around the dukan apps
Pathway to monetization using the Shopify playbook
Mar 9, 2021
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Enthusiasm around the dukan apps
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December 2020
Searching for differentiation
Slipping into the sea of sameness, insurgent brands need to dig deep to differentiate
Dec 4, 2020
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Searching for differentiation
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November 2020
Sharing Insurgent Brand Hunt
Making it a little easy to discover new and upcoming insurgent brands
Nov 4, 2020
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Sharing Insurgent Brand Hunt
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October 2020
Video-first Commerce and Content-first Commerce
Making a case for content-first distribution for brands
Oct 3, 2020
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Video-first Commerce and Content-first Commerce
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September 2020
Evolving GTM for insurgent brands Part 2
Digitisation of general trade will level the playing field e-commerce way
Sep 2, 2020
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Evolving GTM for insurgent brands Part 2
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August 2020
Evolving GTM for insurgent brands Part 1
Digitisation of the kirana stores and the ongoing pandemic acting as a forcing function for innovation in the distribution
Aug 7, 2020
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Evolving GTM for insurgent brands Part 1
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July 2020
Market map of 120+ insurgent brands in India
A quick look at insurgent brands across 14 categories
Jul 1, 2020
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Market map of 120+ insurgent brands in India
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June 2020
Brands setting up DTC in a jiffy, will it stick?
Incumbents are executing fast, willing to collaborate with everyone - behaving more startup-like. The insurgent brands are playing catch-up!
Jun 5, 2020
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Brands setting up DTC in a jiffy, will it stick?
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May 2020
Lurking in the dark... store
Kirana-tech is in fashion, and something ominously called dark stores is gaining popularity. Is this the Uber moment for grocery retail in India?
May 12, 2020
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Lurking in the dark... store
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April 2020
Mainstream goes DTC, a forced experiment
CPG mantra right now - Service, Service, Service!
Apr 13, 2020
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Mainstream goes DTC, a forced experiment
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March 2020
Aisle Dispatch: March 2020
Lux, Lifebuoy loosing market share + COVID-19 a tipping point for local brands + few more stories on FMCG in India
Mar 17, 2020
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Aisle Dispatch: March 2020
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